Case Study:

The Problem:

West Monroe, a 23-year-old global business and technology consulting firm, had a classic brand management headache: too many storage solutions, too little consistency, and too much time wasted chasing down assets. Their brand guidelines lived in a static PDF that people referenced once—if they even remembered where to find it. Meanwhile, logos, colors, and other key assets were scattered across Dropbox, SharePoint, and email chains, making version control a nightmare and frustrating both internal teams and external partners.

External vendors and stakeholders needed quick and seamless access to brand assets, guidelines, and updates, but the existing systems were fragmented and lacked a scalable solution. This inefficiency resulted in frequent requests for brand assets from the creative teams, adding to their already strained workloads.

The Solution:

West Monroe initially explored other digital asset management (DAM) solutions but found that most treated brand guidelines as an afterthought. During a brand refresh partnership with Monigle, they discovered Beam— a solution that offered both a robust digital asset management system and a fully integrated brand portal, one that amplified their new and improved brand guidelines rather than disregarded them.

Beam’s interactive, scalable platform provided a single source of truth for all brand-related assets and guidelines. It allowed West Monroe to: 

• Create an intuitive and searchable brand portal with a high degree of fidelity to their newly refreshed brand.
• Enable seamless asset distribution to both internal and external stakeholders
• Reduce reliance on outdated storage solutions like PDFs and Dropbox. 
• Offer real-time updates to brand guidelines, creating a needed single source of brand truth. 

The implementation process was seamless, with West Monroe experiencing an efficient and collaborative onboarding process. From metadata help to hands-on CMS training, they quickly gained the confidence they needed to build out Brand Compass. 

Key benefits realized: 

• Reduced asset requests: The brand team now receives significantly fewer messages asking for basic assets like logos and colors. 

• Improved efficiency: Employees can self-serve their brand needs without relying on the design team. 

• Greater brand consistency: With a single, authoritative source for brand assets and guidelines, version control and adherence to brand standards have improved. 

• Scalability for future growth: Beam’s intuitive interface allows the team to continuously build out new resources, such as PowerPoint templates and sales enablement tools. 

With Beam, West Monroe has finally put an end to the brand asset scavenger hunt. Now, everything lives in one intuitive, easy-to-access space, making brand management smoother and more efficient. The best part? People actually use it again and again. The feedback has been overwhelmingly positive, proving that Beam isn’t just another tool; it’s a game-changer for how West Monroe maintains brand consistency, scales resources, and empowers teams to work smarter.