Brand is the Heartbeat of Your Business: Part I
Branding is in crisis.
Scott Galloway argues it’s becoming irrelevant, but we say: not so fast! Brand isn’t just a marketing tool; it’s the heartbeat of your business.
Join us for the two-part series of engaging podcasts that explore the essential role of brand in today’s marketplace. We will delve into how brand is not merely an isolated marketing function but is intrinsically linked to every aspect of an organization—from its culture to its customer experience.
Covering:
- What is brand experience and why it matters
- Why successful businesses connect brand to all aspects of the organization
- Why employer branding is often a missed opportunity, and how to resolve it
- How to avoid the pitfalls of organizational silos and elevate brand for growth
Learn how to breathe new life into your brand and make it the cornerstone of your business’s success.
Don’t miss the chance to dive deep into the role brand plays in today’s crowded marketplace and reimagine your brand strategy.
Watch the podcast recording now!
Speakers
Rose Sommerich
Jane Mitchell
Co-Moderator
Philip Winterburn
Co-Moderator
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