Amplifying Brand Through Culture

Great companies are built on strong cultures, visionary leadership, and authentic brands that resonate with both employees and customers.

In this enlightening webinar, marketing leaders Tamara Hendry and Jane Mitchell explore how three iconic brands – Intel, Starbucks, and T-Mobile – have harnessed the power of leadership and culture to shape their unique identities and drive business performance.

We’ll dive into:

• How Intel’s “constructive confrontation” culture under Andy Grove fostered intellectual rigor, accountability, and innovation
• The collaborative, respectful environment at Starbucks that creates a value-driven and welcoming brand experience
• T-Mobile’s disruptive “Uncarrier” identity that champions diversity, authenticity, and customer-first thinking

Discover the critical connection between a company’s culture, leadership, and its brand, and how this alignment drives success.

Don’t miss this opportunity to reshape your brand’s future and inspire your teams.