Brand Management Scorecard

Evaluate and prioritize which activities can be improved to best deliver against your goals.

A brand’s health starts on the inside. It combines components of governance and the evolution capabilities over time to scale brand. Seeing the landscape of brand governance from an internal perspective helps brand managers lobby for budgets, build long-term plans and address short-term issues. We have found that there is no one-size-fits-all model for brand governance. That’s why we created this updated scorecard to help brand leaders understand strengths and opportunities with regards to their own governance of brand.

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