Enhancing Market Share with Interactive Brand Guidelines

Differentiation and brand consistency is key to standing out against competitors. In fact, 77% of consumers purchase items because of the brand name, and 82% of investors believe name recognition is an important factor in helping them decide where to invest (Reuters). 

If your brand guidelines are currently living in a static PDF or manual, you are most likely experiencing inaccurate, inconsistent brand usage, poor efficiency in brand governance, and challenges collaborating with external agencies. Whereas interactive brand guidelines introduce a dynamic, engaging approach to brand guidelines that not only ensures consistent, accessible, and up-to-date brand usage, but also has the potential to make significant business impacts such as enhancing market share and shareholder value.

So, how exactly can interactive brand guidelines increase a business’s market share? Here’s how: 

1. Stronger Brand Identity: Consistent brand representation builds a stronger, more recognizable brand identity. Regular use of visual elements like logos, colors, and typography helps users become more familiar with the brand, builds trust in the brand, and creates an emotional connection with consumers. A cohesive brand image also helps establish a company’s position in the market and differentiates it from competitors. Companies with strong, consistent brand identities see up to 20% higher revenue compared to less differentiated competitors (Lucidpress). 

2. Improved Brand Perception: Interactive guidelines ensure that the brand is delivered to stakeholders in an accessible, memorable way, resulting in on-brand execution by your teams. Similarly to strengthening your brand identity, this contributes to a positive brand perception among consumers which influences their purchasing decisions and helps create positive experiences with your brand. Brands with strong identities are 2x as likely to be recommended by customers compared to brands with weak identities (Harvard Business Review). For example, think of brands that offer personalized customer support practices, commit to environmental sustainability, or drive technological innovation. These differentiators not only make the brands more appealing but allow consumers to directly relate to them in a positive way. 

3. Increased Efficiency and Productivity: By streamlining the brand implementation process, interactive guidelines reduce the time and effort required to maintain govern your brand. Interactive guidelines centralize information into one location, enhance searchability, update in real-time, simplify request management, provide interactive tools, and more to improve the usability of your guidelines. This increased efficiency allows brand teams to focus on strategic initiatives that serve company objectives like market expansion, customer retention, and more. 

4. Enhanced Agency Partner Efficiency: Clear and interactive brand guidelines grant access to external agencies and promote working in a single source of truth. Rather than emailing or downloading large PDFs, partners easily align with the brand’s standards with centralized asset management and improve efficiency with automated workflow integration. Strong relationships with external stakeholders can lead to more effective collaborators, co-branding opportunities, and increased brand representation.

In a world where brand consistency is crucial for standing out in a crowded marketplace, interactive brand guidelines offer a modern solution that can significantly enhance a business’s market share. By making brand information more accessible, memorable, and up-to-date, businesses ensure that their brand is represented consistently and effectively across all channels. 

The result? A stronger brand identity, improved customer perception, and ultimately, a larger slice of the market share pie. Embracing interactive brand guidelines could well be the strategic move your business needs to thrive in today’s dynamic landscape. Request a demo of Beam’s Interactive Brand Guidelines solution today to learn how you can increase your brand presence and impact your business’s market share.