The ROI and Business Impact of Interactive Brand Guidelines

As businesses increasingly invest in advanced branding strategies, interactive brand guidelines are emerging as a crucial tool for driving brand success. For investors, understanding the return on investment (ROI) and the broader business impact of these innovative guidelines is essential for making informed decisions. 

Interactive brand guidelines enhance brand consistency and recognition. Quantitatively, consistent branding has an average revenue increase of 10-20% (Lucidpress 2021) because it develops trust and recognition in a company’s brand and reputation. Qualitatively, these guidelines ensure correct brand element usage, or governance, across all channels, resulting in a stronger, unified brand presence that directly influences customer and employee perceptions and loyalty. 

On that note, interactive brand guidelines further boost employee engagement and productivity. Organizations with a strong internal brand presence see a 20% increase in engagement (Harvard Business Review, 2019). Captivating and easy-to-navigate guidelines promote a better understanding of brand values and standards, leading to more adoption in everyday interactions, breathing more life into your brand.  

While fostering better collaboration and communication, teams can improve efficiency and speed up project timelines due to streamlined processes and centralized resources. Interactive brand guidelines simplify the creation, distribution, and updating of brand materials, further helping teams stay aligned with standards, cutting down feedback and revision time, and creating a more cohesive branding effort across departments. This increased efficiency allows teams to focus more on strategic tasks rather than on repetitive or administrative work. 

According to a Lucidpress survey in 2021, only 30% of organizations believed their brand guidelines were well-known and used regularly, and 23% of organizations weren’t expanding their brand guidelines outside of their creative departments. At Beam, we know that your brand is one of the most valuable assets on your balance sheet, so why are organizations leaving shareholder value on the table? 

Beyond immediate ROI, interactive brand guidelines have substantial long-term impacts on a business. These guidelines play a role in strengthening brand equity by creating a cohesive and engaging brand presence. Consistent brand representation foster consumer trust and loyalty, translating into a competitive advantage, market leadership, and higher brand value. In fact, companies with strong internal brand adoption see an average 25% increase in their brand value (Brand Finance, 2019). 

Interactive brand guidelines also enhance market positioning by differentiating a brand from competitors. They provide a unique and compelling brand story, which can lead to increased market share and improved brand perception. 82% of investors and consumers prefer to support brands with a strong, differentiated identity (Lucidpress, 2021). Effective market positioning supports business growth and captures new market opportunities. Enhanced brand agility also ensures competitiveness as brands make quick adaptations in response to market changes and trends. 

Engaging brand experiences can lead to increases in employee engagement rates and satisfaction scores. A strong brand identity typically ties in with a company’s values and mission that resonates with employees. 80% of employees say they will stay longer with a company if they have a strong belief in the brand (LinkedIn Talent Trends Report 2018). Believing in your brand instills a sense of pride in employees and contributes to a positive workplace culture that fosters a sense of community. 

When selecting a tool for interactive brand guidelines, Beam stands out as the best option for businesses aiming to maximize ROI and achieve significant business impacts. Designed to connect your people with your brand, Beam’s comprehensive interactive features such as live previews, clickable elements, and dynamic content enhance user engagement and brand experiences. Real-time updates ensure that stakeholders have access to the latest information that is true to your brand and inspirational for your stakeholders.

With robust analytics and insight, its detailed analytics track user interactions with brand guidelines, helping measure engagement and identify improvement areas. Performance tracking across teams and channels enables data-driven decisions to enhance guideline effectiveness.

An all-in-one platform combining interactive brand guidelines with brand asset management, streamlining processes and enhancing efficiency. Beam provides a cost-effective solution with affordable pricing and scalable options. This ensures that businesses of all sizes can benefit from high-quality interactive brand management without excessive costs.

Request a demo and see how Beam could have a positive impact on your business today.