When is your Brand Center more than a Brand Center?
May 2024
By Philip Winterburn, Chief Strategy and Product Officer, Beam
Is your brand center still sitting on SharePoint or your DAM?
Sophisticated brand management organizations know that encouraging employees to share content on social media dramatically extends the reach and engagement of your marketing program.
We also know from Linkedin’s own analysis that employee posts have a far greater impact than anything posted by the company.
“While only 3% of employees share content about their company, those shares are responsible for driving a 30% increase in the total engagement a company sees. Why is this so? On average, a company’s employees’ networks are at least 10x larger than a company’s follower base. And, when your colleagues share a post, it is seen as 3x more authentic, which helps the message cut through the clutter of advertising people see every day. When employees share content they typically see a click-through rate that is 2x higher than when their company shares the same content.”
Your employees are one of your main sources for driving brand awareness… and yet too many organizations deliver their brand guidelines as one-dimensional rule books, or catalogs of assets, blandly stating what you can and cannot do. Hard to find, hard to use, and dull.
At Beam, we believe there is a better way.
Your brand center should be an exciting and inspiring experience for your employees.
Your brand center should build pride in your brand, evoke an emotional connection, and energize your employees to speak on-brand, not because they are told to, but because they are intrinsically motivated to.
Look at this example from one of our customers:
Dig deeper
Read the full case study to learn more about Salesforce's brand journey.
To see more examples of great companies inspiring their teams click here.
And when you are ready to inspire your employees to love your brand, and get your share of that social media engagement, reach out… we’d love to chat.
Contact Us
Let's Connect
Have questions or want to learn more about how Beam can help your business? Get in touch with us today. We're here to help you navigate the digital landscape with ease.
