Articles
Connect with the world of brand engagement, learn from other experts in the community, and dig deeper into helpful assets from our brand governance experts with Beam's library.
Featured Content
The Power of Brand Equity
Strong brand equity means cultivating a recognizable and trusted brand, where companies can gain significant competitive advantages that translate...
Enhancing Market Share with Interactive Brand G...
Interactive brand guidelines can make significant business impacts such as enhancing market share and shareholder value.
Interactive Branding in a Digital World
Interactive branding strategies are essential for creating memorable brand experiences and drive growth.
The ROI and Business Impact of Interactive Bran...
Better understand the return on investment (ROI) and the broader business impact of interactive brand guidelines.
The Power of Motion
Uncover why videos, animation, and motion graphics are essential in modern brand engagement.
Interactive Brand Guidelines in Different Indus...
Explore how interactive brand guidelines are utilized across various industries, comparing different approaches and industry-specific challenges and opportunities.
Blog Posts
Interactivity in Brand Engagement
How interactive elements in brand guidelines foster a stronger connection between brands and their stakeholders.
Interactive vs Static Brand Guidelines
Understand the differences between these two approaches to help you choose the best method for your brand’s needs.
The Importance of User Experience in Interactiv...
Interactive brand guidelines are like the brand's superpower, ensuring that your brand's digital presence is engaging, consistent, and accessible.
How Effective Brand Strategies Can Impact Your ...
A robust brand strategy can significantly influence financial metrics, including the Price-to-Earnings (P/E) ratio of a company.
Decentralizing CMOs and the Importance of Stron...
The need for robust brand guidelines is paramount in ensuring that decentralized marketing efforts align closely with an overarching...
Upleveling your Brand Management Program
Assess where your program is today, and more importantly what to do to raise the bar to the next...
Using Audience Segmentation to Connect Your Peo...
Achieving brand consistency starts and ends with the people that represent your brand, give your audience messaging that resonates.
Gartner Marketing Symposium 2024: Three Lessons...
Dive into the main takeaways from Gartner Marketing Symposium 2024; AI, process, best practices, pitfalls, and all.
4 Myths Holding You Back From Switching Brand T...
Debunk the myths holding you back from upgrading your brand tech software, and unlock new found potential.
Building Internal Brand Believers
Create strong brand advocates within your organization, your internal brand believers.
When is a Brand Center more than a Brand Center?
Inspire your employees to love your brand.
How to Keep Your Brand Story Intact (Despite a ...
How does the concept of a narrative economy apply to building your brand?
2024 Outlook: Key Brand Trends on the Horizon
Is your brand ready for 2024?
Guiding Principles for Creating a Human Brand
The brands we love most are no different from the humans we love most.
Expertise as an Employee Benefit
Allow expertise to grow while establishing executional consistency.
Unlocking Value Through Brand Ecosystems Part I...
Learn how brand managers are creating alignment.
Unlocking Value Through Brand Ecosystems Part I...
What conversations is your organization having about partnerships?
Is Now the Time for a Brand Center?
Learn how a brand center can help your brand.
What is the Difference: DAM system vs. BAM system?
Find out which system is right for you and your company.
Brand alignment: The meaning and measurement be...
Dive deeper into the intangibles of brand alignment.
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